AI Visibility
When buyers ask AI about your business, be the answer.
Search changed. Twenty years ago it was all about traffic and keywords. Now people ask ChatGPT and Google and trust the answer they get. I make your business the recommended answer, with the right story attached, so you win before they ever call around.
One flat monthly fee. No per-click surprises.
HOW IT WORKS
One topic from you. The rest is on me.
1
You pick the topic
Bring a question your clients keep asking, a moment in your market worth jumping on, or nothing at all. I find the angle they're already searching for and turn it into the one topic that powers your whole month, with zero guesswork on your end.
2
I build it and publish it
One topic becomes a month of content: article, blog, video, podcast, and social. It's published across hundreds of trusted sites and all your own channels. Each piece is written to fit the platform it lands on, never copy-pasted.
3
You become the answer
Your name starts coming up when buyers ask AI and Google. Month after month, it stacks into the trust that wins the job. And it keeps working long after a paid ad would have stopped the day you stopped paying.
WHO THIS IS FOR
For local businesses that win on reputation.
This works best for local businesses where one job is worth real money, and the work comes from being known and trusted in your area.That's real estate teams and brokerages, HVAC, roofing, and remodeling. If you win work by being the name people find and trust first, you're in the right place.
WHAT’S INCLUDED
One theme. A full month of content, everywhere your clients look.
Start with one monthly theme. I turn it into press coverage, video, and social content and get it live across your channels. Built for real estate teams, HVAC, roofing, and remodeling.
Every asset is built unique to your theme
✓ Blog post, ready to upload to your site
✓ Newsworthy article
✓ Podcast episode
✓ Visual story
✓ Stats graphic
✓ Short and long-form video
Sent out to the news outlets
✓ Press release distributed across 300+ news sites
✓ Coverage on trusted channels you don't own
✓ Search and AI visibility that builds over time
Published across your channels
✓ YouTube and Vimeo (long-form video)
✓ TikTok (short-form video)
✓ LinkedIn, Facebook, Instagram, and X
✓ Podcast on Apple, Spotify, and Amazon
No TikTok yet? No YouTube? No problem. Set up the account and it fills with professional content from day one.
PRESS RELEASES
Get seen, recognized, and trusted.
Every month, your story goes out as a real press release. Here's how far it travels, and how much weight it carries.
EVERYWHERE
Hundreds of trusted sites
Every campaign is published across 300+ news sites, national and local, so your story shows up wherever people and AI go looking.
RECOGNIZED
Names people know
For your biggest topics, your story reaches premium news brands that earn instant trust the moment a buyer sees them.
AUTHORITY
A heavyweight anchor
Your story also lands on one of the web's largest news portals, a source AI and search lean on, so it carries real weight.
REACH FURTHER
For your biggest topics, your story goes where the names carry weight.
These are the sources AI leans on when it answers a question about your business.
USA Today · Business Insider · AP News · MSN
CASE STUDIES
Proof that keeps working.
A closed deal is proof for a day. A Story Stacking™ case study is proof for years, real stories that build your authority, keep you visible where clients search, and stack into brand equity that's yours to keep. Real estate, HVAC, roofing, remodeling, the trades, if you win on reputation, this works for you. Here are three.
New Construction, Guided to Close
Pahrump, NV · Buyer & Seller Representation
Sold $445,000 · New build
Out-of-state buyers landed a brand-new home, then found the well's water rights weren't cleared mid-escrow. With seller/owner traveling and family living in an RV two states away, every step was handled remotely and still closed on time.
A Stalled Listing, Rescued
Pahrump, NV · Seller Representation
Offer in 3 days · Sold $375,000
This golf course home had stalled with a previous agent. A full relaunch, new photos and sharper positioning, reset its first impression and brought a strong offer within three days, a complete turnaround from where it started.
A Closing Rescue, Satisfied
Pahrump, NV · Buyer Representation
Sold $525,000 · Closed in 44 days
The private well failed mid-escrow and needed a full redrill, with the seller already in Utah. Local coordination kept a cash buyer confident and carried the sale to a clean close.
ADD-ONS
Build on your plan whenever it makes sense.
Everything here is optional. We'll sort out what actually fits your goals on the call.
Extra Blog Posts
Starting at $179 to $399
Your plan already includes one blog a month. Want to go deeper? Add a single post, a longer feature piece, or a three-post series, each one built around a real question your buyers are asking. The length is matched to the topic, and the price to the scope.
Your Own Case Study
Starting at $299 to $499
Turn a real win into social proof. I build a polished case study from a completed result, never manufactured, and deliver it as a PDF for your site. Short form for a clean single win, long form for the complex ones worth telling in full. Yours to keep and share.
Your first case study is free when you sign up
Everything here is flexible. We'll build the right mix on your call.
ABOUT
I'm Monica Werner, and Leads in the Know is mine. Not a team you'll never meet, not an account manager, not work shipped off somewhere. When you hire me, you work directly with the person building your content and running your campaigns. That's the whole point of keeping this small: you get someone who knows your business, picks up the phone, and stakes her name on the result.Leads in the Know has been mine since the fall of 2018, but it is not where my work started. Back in 2007, I built the first of two online directories, grew them into real businesses, and sold both in the summer of 2018, just before I launched Leads in the Know. I've spent my career figuring out how people get found online and what makes them trusted once they are. Now I put that behind local businesses in the trades and real estate, so your name is the one that keeps showing up where your next client is looking.
MY MISSION
My mission is simple: make you the name local clients trust and find first. One monthly theme becomes precision press releases, Story Stacking™ case studies, and content everywhere your buyers look. No guesswork, just presence that compounds.
Stop being the best-kept secret in your market.
You're good at what you do. Your next client just doesn't know you exist yet. Every month, I put your name in front of them, in the news, in their feed, everywhere they look, until you're the obvious choice. That's the difference between chasing work and being the one they call.
CONTACT
Salt Lake City, Utah
Phone: (385) 707-1097
Email: [email protected]
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